When it comes to attorney biographies we often fall into the trap of thinking “more is more”, that an omitted detail about our practice will mean a lost client. As a result, some bios tend to read more like laundry lists of “can do’s” rather...
Last year I wrote a post about the importance of looking beyond the superficial wins of likes, retweets and shares. No one would argue that social media can be a helpful part of an attorney's marketing plan. However, big deals - the important problems...
I am lured as much as anyone by likes, follows, retweets and shares. But how much of that really matters in big deal making? Sure, no one would argue the importance of the production and publication of timely, relevant content for a target audience. As...
[vc_row][vc_column][vc_column_text]What are you doing for your highest-value clients? Are you doing a quarterly business review or offering a feedback session with a third party? Competition is tight, and you should assume that other firms are going after your top clients at all times. Besides providing...
