I am lured as much as anyone by likes, follows, retweets and shares. But how much of that really matters in big deal making? Sure, no one would argue the importance of the production and publication of timely, relevant content for a target audience. As...
I like to take risks. For example, I derailed a perfectly good career as an associate attorney to become a salesperson. At my peak income I decided I was ready for a change, and became an in-house legal marketer. There’s been other moves, but you...
[vc_row][vc_column][vc_column_text]What are you doing for your highest-value clients? Are you doing a quarterly business review or offering a feedback session with a third party? Competition is tight, and you should assume that other firms are going after your top clients at all times. Besides providing...
There’s lots I wish I’d known as a young professional. Besides the obvious inexperience that comes with being a newbie, growing up in a small, working-class town did little to prepare me for my career in business or legal. While in some ways the best...
